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What can we learn from Taylor Swift about branding?

What can we learn from Taylor Swift about branding?

I’ve caught it, Taylor Mania. But from a brand perspective. Lets take a look at this brand juggernaut and see just how Taylor has done it. 

I’m going to preface this by saying I can’t officially call myself a Swiftie, my Spotify playlist sounds more like Ben Folds, Weezer, Guster and pretty much any late 90’s-early 00’s Australian indie band, with a dash of vintage Joni Mitchell and Sara Barielles for some chill vibes.

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4 ways an SEO strategy can set your new business up for success

‍Launching a new website is a BIG moment for any small business owner. It's finally time to get your brainchild out into the world and you want to make sure you're making a great first impression.

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What’s working with a designer really like?

Do you need the support of a professional designer, but don't know where to start? Perhaps you feel unsure of what a designer can actually do for your business? Or maybe you feel a designer would be a "nice-to-have", but there are more important things to invest in first?

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7 reasons why you need to ditch DIY websites

The temptation is great... it looks so easy... your mate did it.. you want to save some money... In theory, yes, but in reality DIY is hard work

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6 steps to launching your small business

It feels like everyone these days has a business idea or a side-hustle on the backburner. But getting those ideas off the ground can be overwhelming. Between branding, marketing, setting up your processes and website and finding the right advice amongst a sea of resources and networking events…the whole thing can sometimes land in the "too hard" basket before we even begin.

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Five easy steps to humanise your brand

The ultimate guide for creating true connections that will grow your business
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