Rebrand Design
Honestly, rebrands are my favourite! A rebrand is born from a business owner knowing where they want to go - they've walked the paths they've had the ups and downs, now they are in the stage where they know what they want and what they need to do to get there. Its a powerful position to be in - and I'm here for it.
In this process we look at where you came from - and most importantly we delve into where you are going with articulation your new brand mission, vision and values to pair with your revitalised brand. Its a whole new you!
Includes:
• Stylescapes to establish your new brand aesthetic
• Two full-colour concepts for you to choose from
• Two rounds of refinements on your chosen concept
• A comprehensive file suite of .eps. svg. jpg and .png files in the print and digital format
• An extensive style guide covering:
- Your brand design
- Tone of voice
- Vision, Mission, Values
- Typography rules
- Rules of use for your brand elements so you can use your brand consistently, correctly - and confidently!
- Social media graphics guide
Extras:
Extend your brand suite and opt in to the extras to give your rebrand a well-rounded suite of assets
• Company Profile document
• Lead magnet nurture sequence setup
• Print items - if it can be printed, I can design it
• Signage
• Editorial design items such as ebooks and guides
Website Design + Development
A website project for a rebrand typically is capturing a change and growth in your service offerings and we take this into account when planning your website.
Typically, the website starts at 8-10 pages to capture all that you do with the option to add high-level customisations - all built with a view to making your entrepreneurial life easier with automations, lead captures and a User Experience (UX) that makes your business a dream to view online.
Includes:
• An on-brand solution to pair perfectly with your new look and vibe
• A full-colour interactive draft
• Development on secure staging
• Preview your website
• Migration to your domain
• Extensive commercial plugin licensing and stock image access
• Strategic focus to align with copy and SEO recommendations
Customisations - to name a few:
• Membership sites
• Custom post type (CPT) content
• Blogs
• Courses
• Ecommerce
• Custom quotes and functionality needs are welcome - finding the combination of a creative and techy solution is what I do best!
Post launch:
• Comprehensive handover resources so you are empowered to tackle small website updates
• 14 days tech support as you learn to navigate your new website
• Join a maintenance plan for ongoing support
Copywriting
Simply imagine...every word of every page written for you in your tone of voice to amplify your message and attract your dream client. Copywriting is a must-have in this package, expertly written by out very own word wizard, Lauren Pomphrey.
Includes:
• A comprehensive copy-focused questionnaire
• One-on-one call with Lauren
• Two rounds of refinements
• Strategic, web focussed methodology
• Brand Style Guide: Tone of voice, writing guide
Professional copywriting gives your website a certain je ne sais quoi that is a truly effective point of difference PLUS it alleviates a task from your to-do list.
Search Engine Optimisation
When you are completing a overall refresh of your business Rhiannon will take a look at how you have been performing previously and establish a new set of target keyword research, a dn provide a clear guide on a new path forward with on page and meta data recommendations. SEO research is critical to our copywriting and development process. This important research is shared between all collaborators so we can deliver the ultimate SEO friendly website.
Includes:
• Competitor analysis
• Keyword research
• SEO audit
• Keyword map & on-page recommendations
• Post-launch SEO review
