Launching a new website is a BIG moment for any small business owner. It's finally time to get your brainchild out into the world and you want to make sure you're making a great first impression.
So you've hired a professional web designer. You've nailed your new branding. Heck, you even sprang for some fresh new branding photos!
You've done all of the things. But with so many new websites launched every day, how can you make sure that yours stands out amongst the crowd?
Today on the blog, our resident SEO expert Rhi will be sharing four ways an SEO strategy can help set your new website up for success, right from the start.
Let's dive in!
Getting to know your audience is one of the most important steps in launching a website. We need to understand who we're selling to - their hopes, dreams, desires and pain points - so we can meet them where they are in their journey and provide the info they need to make a purchase decision.
If you're just starting out on your business journey, you might not have a *tonne* of insights about your target audience. But Google can provide the market research you need to create compelling website content that attracts and converts your dream customers.
Keyword research is the first and most important step in any SEO strategy. It helps you identify exactly how your audience is searching for your products, services and topics related to your business.
These juicy insights not only give you a handy list of target keywords to use on your website (AKA keywords to get your biz showing up on Google), but will help you uncover your audience's pain points, desires and questions so you can make sure this info is included on your new site.
In the throes of launching a new brand, it's easy to get caught up in how you want your website to look, and completely forget about what you want your website to say.
But the words you use on each page can make or break the success of your new website, and business. We can use copywriting as a tool to help inform, inspire, persuade and convert potential customers. But in the early stages of business, it's vital that your website copy is used to attract potential customers.
This is where SEO comes in. Whether you've decided to DIY or opted to outsource, an SEO strategy helps you understand which topics your audience is interested in, and how to craft content that potential customers and Google will love.
It's no surprise that successful businesses are synonymous with recognisable brands. Because people buy from businesses they know, like and trust. That's what branding is all about.
But when your business is completely new in the market, the biggest struggle is often getting people to know you even exist.
There are plenty of ways to get your new business out there. Paid ads, social media, and even old-school networking can be pretty effective. But SEO provides a unique opportunity to get your new business in front of people who are actively searching for your products and services.
Regardless of what you're selling, stats show that your customers are using Google to make a purchase decision - whether they're ready to buy, comparing options or looking for advice and inspiration. So it makes sense that your website should be visible and ready to convert in these moments.
If you've found yourself on this blog, you (hopefully) already know the power of a beautifully designed website. A place where you can showcase your brand, tell your story and - most importantly - convert people into paying customers.
When your website is working for you, it makes things a whole lot easier, and more profitable, for your business.
But the truth is, to harness this power, you need people to *actually* land on your website. And getting your stunning new website in front of your dream customers doesn't just happen by accident.
It happens with a smart SEO strategy, tailored to your business.
That's why I've teamed up with Karen and the team at Duende Studio, to provide small businesses with beautifully designed, optimised websites that reach the people they’re made to inspire.
Whether you've just launched or looking to grow, I've got plenty of juicy SEO tips over on my blog. Or you can join my free SEO mini-course, Kickstart Your Visibility, for five days of easy, actionable lessons delivered straight to your inbox.
It feels like everyone these days has a business idea or a side-hustle on the backburner. But getting those ideas off the ground can be overwhelming. Between branding, marketing, setting up your processes and website and finding the right advice amongst a sea of resources and networking events…the whole thing can sometimes land in the "too hard" basket before we even begin.
The temptation is great... it looks so easy... your mate did it.. you want to save some money... In theory, yes, but in reality DIY is hard work
Do you need the support of a professional designer, but don't know where to start? Perhaps you feel unsure of what a designer can actually do for your business? Or maybe you feel a designer would be a "nice-to-have", but there are more important things to invest in first?
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