Case study

Orbit Devices

BRAND DEVELOPMENT - MISSION, VISION, VALUES, PERSONAS |BRAND DESIGN | SEO STRATEGY | COPYWRITING | BRAND STYLE GUIDE + TONE OF VOICE

The brief

In developing this brand we explored the vision, mission and values for the business, articulating the long term vision for the business and the values by which they stand by. The project also included naming the new brand. Which involved extensive exercises.. This lead into the development of the brand design with the rationale delving into the business vision to have a positive impact on the environment through recycling of devices to produce quality used devices. The extensive brand style guide covers everything form the mission and values to extensive tone of voice work. A full explanation of the brands rationale, rules of use, colours and fonts rounds out a valuable business document.

Project outcomes

In developing this brand, we explored the vision, mission and values for the business, articulating the long term vision the values by which they stand. The project also involved extensive exercises to namethe new brand. This lead into the development of the brand design with the rationale delving into the business vision to have a positive impact on the environment through recycling of devices to produce quality used devices.

The extensive brand style guide covers everything from the mission and values to extensive tone of voice work. A full explanation of the brands rationale, rules of use, colours and fonts rounds out a valuable business document.