naomi sherman website design

Case study

Naomi Sherman Food Creative


The brief
To design a website the truly told the clients story, Feminine, but not too girly. Showcase courses, presets and cook book for sale plus bring across extensive recipe content. SEO Strategy to optimise every page and recipe. Call to action to drive traffic to the highest value course signup.

Project outcomes

The results of this project speak for themselves, a feminine, but not too girly website that captures beautiful soft tones and illustrations. Consistent use of colour and shape throughout while creating. Diverse range of layouts that bring unity tone overall concept. The user is lead on a journey form course sign up to items purchase, learning about the client along the way and getting a feel for them as a person, a mentor and successful business owner.

Since the website launched there has been a significant increase in website traffic and increased course signups. We will continue to monitor this project long terms to report further on the outcomes of the implementation of SEO Strategy to this existing business.

Duende Studio acknowledges and pays respect to the traditional custodians of these lands, the Bunurong and Wurundjeri people.

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