BRAND DESIGN | WEBSITE DESIGN | RESPONSIVE DESIGN | SEO STRATEGY | COPYWRITING | BRAND STYLE GUIDE + TONE OF VOICE
As a growing organisation, the client required a website that established their presence in health advocacy and gives them a platform they can grow in the long term. The brand design captured the core elements of the organisation and reflected the sector for which they advocate and their need for open communications. A corporate palette was established that is professional and engaging.
The website required a base level of information to communicate who they are, what they do and how to apply to join them. The bold colour and shapes of the brand were further developed, adding a consistent background pattern and developing a subtle icons set to illustrate key points. Current member sare highlighted and opportunities provided to apply for membership. The website clearly explains what they do and provides the organisation’s first ever online presence that is suitable for presentation to individual healthcare practitioners to larger federally funded interests.
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