Brand and website design
ABOUT THIS PROJECT
A go-getter with a sleek ride, Michael wanted his personal chauffeur brand to be seen as high-end, premium and luxury.
The main aesthetic was to keep it sleek and sophisticated, in exploring the stylescapes two options were provided- bringing a touch of blue for that classic luxe feel or going strictly with black, white and grey. The client chose the latter and onto brand development I went.
Choosing combination of a sophisticated serif font and pairing it with a flowing script gives this brand a feeling of luxury mixed with dynamic movement. The brand submark is a particularly strong element that was immediately deployed onto merchandise – this brand was developed in the midst of Melbourne COVID19 lockdown so an order of face masks was placed by the client – which was easy for him to do with the full file suite that was provided.
The website oozes luxury with subtle animation effects, carrying through that all important palette paired with curated images. Custom icons were developed and the site is 100% mobile friendly with each section carefully designed across desktop, tablet and mobile.
Are you looking for something that is truly different? Reach out today to discuss your vision for that unique twist on your brand.
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