cake deco supplies
ecommerce and refresh
ABOUT THIS PROJECT
Cake Deco supplies has been a much valued client since 2017 when we did an express launch of their new business. Since then the business has grown a huge amount and the time had come to update the website. As the Melbourne COVID19 lockdown took effect on small businesses it was decided to turn the basic website into an ecommerce store – fast.
As time went on and Jacqui at Cake Deco Supplies became familiar with the buyer patterns we took a serious look at the purchase process and how to make the website function in a way that could handle fast decision making. As well as functionality changes the website was refreshed with an overall restyling to move away from the original design to an online retail focus starting with how the most popular categories were presented on the home page.
The home and shop page feature a new dynamic masonry call to actions layout which lead directly to the most popular categories. Other functionality added includes the Quad mega menu that easily handle the huge amount of categories and products, the search plugin gives customers a preview of the items in search results. This make for much quicker purchase decisions. Afterpay was added to the existing payment options.
By having sound, ongoing client relationships we work through site refreshes together to achieve a website that not only looks good but functions well and drives sales.
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