Duende Studio, it's ouR story


Telling your story


Every business has a story to tell, something that is driving them. Lets’ tell your story together. Our processes are tailored to getting to know you and your vision and how design can truly represent your story and draw attention to you. We encourage all of out clients to be unapologetically, unashamedly themselves. We don’t believe in airs and graces, or false pretences. We are 100% genuinely invested in authentic representations of you.

So what does a designer actually do? In a nutshell designers create information systems in a beautiful, aesthetically pleasing way – in simple terms, a designer takes what you want to say and makes it look good and function really well.

Does that sound like exactly what you need? When we work together. I get to the heart of your business and design with your mission, vision and values in mind so that the work is a true reflection of where you are going.

Duende Studio fosters a community spirit and that is why we have a collaborative team that works together to bring your vision to reality, building design, text and images that truly speaks to the heart of your audience. Learn more about our collaborators and what motivates them.

Design Packages

How we help you

Starting and rebranding your business can be extremely nerve wracking. The to-do list is a mile long and there are so many decisions to make. That’s why our packages are curated for your stage of business so that have what you need.

Our packages include a selection of:
• Brand Design
• Website Design (including ecommerce)
• Copywriting
• Photography
• Print Design
• A thorough discovery process
• High end design skills
• Marketing Mindset
• Search Engine Optimisation (SEO)
• Ongoing Maintenance

Brand Design

Our Story

Aims to be constantly evolving

Change can be really hard, but it is necessary, In the last 5 and a head years I have learnt which clients I want to work with and how I can help them. My fave clients are:
• Motivated and passionate
• Confident and articulate
• Dynamic decision makers
Is that you? I have found that these personality traits make for smooth, streamlined projects where we can bounce ideas around, progress through each stage efficiently and achieve the perfect result – your ultimate brand and website on time and on budget.

The latest iteration of Duende Studio has been extending into a full stack collaborative environment where we work as a team to bring your project to life. I use the term collaborators because I want the collaborative team to keep working on their own goals. As a big dreamer, I encourage everyone else to do the same as we are only limited by the constraints we put on ourselves. It is an environment of positivity-plus at Duende Studio, we are a team of always energetic creatives striving for success.

Industries that

we’ve partnered with

+ Boutique Retailers
+ Wellness and Health
+ Interior designers
+ Artists
+ Food and Hobby supplies
+ Accountants
+ Financial Advisors
+ Mortgage Brokers
+ Nutritionists
+ Trades
+ Educators
+ Health and Beauty
+ Professional Services
+ Not for Profits

Will you be next?

Get to know us

Studio must-haves: DESIGN, copywriting, photography and SEO

Our collaborators are like-minded passinate businesses owners, each with their own unique set of skills. We join our talents to bring you well rounded packages that deliver a feeling of confidence that translates throughout your brand. We give you the power to choose the collaborations for your business and your budget.

As a team, we love working together and fully support each other in growing our own businesses. Together, we have found that we can achieve so much and we thrive in our community over competition ethos.


Karen Martz

Founder, design creative and marketing

I founded the studio as Duende Design in 2015 and specialise in creating dynamic brands and websites. At the core of the studio is the belief that every woman in business should be authentically themselves and I encourage all of my clients to align their own values and ethics with their business so that they can carry themselves with confidence and clarity. With a background in design and marketing, I have developed a range of curated packages for businesses from startups to seasoned entrepreneurs with the ability to add on other creative services such as copywriting and photography.

When you work with me I will encourage you to fully explore how your brand translates with your audience to help grow your business. There is more to design than looking good – it is communicating the right message in the right way.

To find out more about Duende Studio and/or to make  abooking contact me here.

a woman looking over her shoulder standing in frot of greenery

Lysette Le Cerf


Lysette is a breath of fresh air, an engaging soul with a talent for word wizardry. In Lysette’s words:

Hello! I’m Lysette – neighbouring copywriter to Karen’s fabulous home of design! I live in a beautiful bell tent, creating a meaningful life with my wonder of a husband and our 2 year old daughter.
I love all things creative, including acting, making things and of course – writing. I find great joy in hearing all about your business, values, character and dreams so we can create some narrative magic for your website!
I look forward to helping make you at home in your little pocket of the internet!

carly ravenhall

Carly Ravenhall

Lifestyle and events photographer

Cathy is a pocket rocket behind the lens. An expert at catching movement in the frame.

With a decade of experience behind her, Carly’s focus is on documenting your event from beginning to end, re-telling a story. With an unobtrusive approach, Carly will cover all aspects of the assignment to suit each clients preferences.

From travelling overseas, to working with some of the Australia’s top brands, Carly’s portfolio encapsulates her passion for her work as she continues to grow client relationships formed in the industry.

a woman looking over her shoulder standing in frot of greenery

Cathy Smith

Photographer – Capturing your story

Cathy is a bundle of creative energy. Optimistic, upbeat and full of ideas:

Hello! I’m Cathy – I have always had a passion for photography and after many years in the banking industry I decided to tak ethe plunge into my own business.

I have a degree in business and commerce; majors in marketing and PR which compliments my photography as it’s always been my passion in life, I love every minute of it.

Capturing the essence of my subjects always brings me joy. When I’m not behind the lens I enjoy adventuring with my family, and adorable French Bulldog, Ollie.

Take a stroll to Cathy’s website to see her work. Catherine Anna Photography

a woman looking over her shoulder standing in frot of greenery

Rhiannon Carnohan

SEO Expert – Getting you found online

Rhiannon is the perfect addition to our collaborative team, extending our already included on-page Search Engine Optimisation (SEO) services and taking your business further with technical and local SEO.


Hello! I’m Rhiannon – SEO extraordinaire at your service.

I give businesses the tools, know-how and confidence to get found on Google, so they can spend less time finding new business, and more time doing what they do best – serving their clients!

In my 7 years as an SEO specialist, I’ve worked with some big name brands, creating and implementing strategies to get them to page one of Google. I built my SEO career in global media agencies in both the UK and Australia, but left the agency world in 2019 to focus on serving small businesses and entrepreneurs, helping them grow their business and make an impact through the power of SEO.

After spending 3 years in the UK and New Zealand, I’ve now returned to my hometown of Sydney and now enjoy the quintessential Aussie beach lifestyle (I’ve even taken up surfing for the first time)!

Find out more about Rhiannon over at True North Digital

Check out the design packages

There’s a range of packages to choose from for the driven startup entrepreneur to the established business owner looking to make some changes.

Explore them now and find the best fit for you.

how to guide to launching your business

Receive your FREE Launching a Business - A how to guide eBook!

Success! Check your inbox!